The Study Behavior of Consumers to Selection Print Media Service in Bang Khen, Bangkok.

Abstract

This research aims to (1) study the behavior of consumers who choose to use
the media, and (2) to compare the media consumption habits of the population in
Bang Khen. The instrument used in this study was a questionnaire. The researcher created
The samples collected from the population in Bang Khen. A simple random sample
of 50 people.
The result of this research study found.
1. To study the behavior of consumers who choose to use the media in
Bang Khen, Bangkok four aspects of products. Quality and Price The provider of place
considering the aspect of products affecting the choice of most service and quality and
price. Affect the fewest options.
2. Comparison of media consumption behavior by sex, age and occupation
were found to be not significantly different.